YMCA of Florida’s First Coast

Organized by:
YMCA of Florida's First Coast

Participating Organizations:

Chamberlain University Baptist Health Dana Foundation Mariel Crawford Brookdale

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Open House

Target Audiences:

  • Other
  • Other: Age 60 and better

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Physical & Mental Activities : Members exercised with physiologist to keep bodies and mind fit. Members stated this event was informative, interesting and engaging. A BrainFit workshop was held at four Y locations. Participants learnt how “Physical Activity Improves Brain Function”. 96 people participated from across Florida’s First Coast. Members also participated in Color me Calm Meditation in which members stepped out of their comfort zone and learned how they can de-stress and be more present through art. Social Events: Potluck, members invited to watch DVD National Geographic Brain Games. Games: Chess, Trivia and Heads up were well received with up to 50 members in attendance in specific Y branches Materials: Successful Aging & Your Brain , Mind Bogglers and Q& A booklets sparked conversations with members regarding being pro-active about the aging process. Members enjoyed the Brain teasers with in the booklets. Exposure was up to 500 people.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Posters/Flyers
  • Social Media

Which of These Publicity Methods Was The Most Successful?

In branch promotion was the most successful publicity method as events were announced in Y classes , promoted on bulletin board flyers and advertised within the newsletters. Thus, sparking interest with the Y members.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About The Brain
  • It’s Mindboggling!
  • More Mindbogglers!
  • Staying Sharp Bookmark
  • BAW Stickers
  • BAW Pencils
  • Brain-shaped Erasers
  • The Mindboggling Workbook
  • Staying Sharp: Successful Aging and the Brain

What other downloadable materials would you like the Foundation to provide?

  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

There was an overall benefit to the members of Y locations , members were able to voice there concerns about aging along with getting comfortable with topics regarding memory and the brain through these focused classes/events.

Did/do you like our Facebook page?


Event Photos

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event single

Contact Information

BAW Website:


Contact Name:

Felina Martin

Contact Phone:


Contact Email:


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