Organized by:

Participating Organizations:

1. Universidad YMCA2. Instituto Cognitivo Conductual de Salud Mental de México

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Workshop

Target Audiences:

  • General Public
  • Professionals

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The brain weekend was took place the 13th to 14th of March of 2018. The theme that we chose for this year was “brain…perspective look of psychologist “. It was made principal for the students of the career of sport science and psychology. The main purpose was to to discuss and compare the points that the careers with objects are about the study of health and human body function. At the same time the conferences were given by specialist with different fields in the psychology, with the object of remark the importance of this specialist of the brain health. Finally we developed 3 workshops for students of the career of psychologist, that previously were trained by the neuroscience graduate Karina Bermeo Mora, that focused on explaining the effects of drugs in the encephalon, the functions of the different brain lobes, and at same the brain hemisphere.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Posters/Flyers
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social Media, because all students are connected with facebook.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • none

What downloadable materials from the Foundation did you use for your events?

  • BAW Certificate of Participation
  • Brain Briefs Fact Sheets

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Fact Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Poster

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The Psychology students are more interested in a neuroscience field, in addition, the Sport Sciences students identified the brain changes induced by sport, so, they detected a possible field of research and detected an opportunity to work with a neuropsychologist.

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:


Contact Name:

Gerardo Gutierrez

Contact Phone:


Contact Email:


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