Zuckerman Institute Columbia University

Organized by:
Zuckerman Institute Columbia University

Participating Organizations:

Columbia University Neuroscience Outreach

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Online/Virtual
  • Workshop

Target Audiences:

  • Elementary school students (1-5)

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

With the support of graduate students from Columbia University Neuroscience Outreach, we hosted virtual activities during an afternoon in March. Prior to the day, we distributed 200 science kits that included hand sanitizers, masks, a few toys, and materials that would facilitate the participation in specific science related activities. We distributed these at local elementary schools and libraries. The kits also had an instructional booklet in English and Spanish for kids to do on their own in the event that they were not able to join the live session. We also recored instructional videos and posted them on YouTube after the live session so that kids could go there and view the activities at their own pace. The materials were common household items, so that the activities could be easily replicated at home (and for those who wanted to participate but did not receive a science kit). Our goal was to provide materials for science activities to the local community and an avenue for children to experience science at home. We wanted to show them how simple it could be to engage in science with common materials. About 35 students joined live, that was a substantial turnout for us, knowing that students could then engage in science activities at home, on their own with the support of our instructional booklet and online videos. We feel that we met our goal.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Mailings
  • Posters/Flyers
  • Website
  • Social Media
  • Other

Other Publicity Methods:

We connected with local schools and created an alliance with school administrators. They were able to get groups of students and parents to commit to participating.

Which of These Publicity Methods Was The Most Successful?

Partnering with the schools was the most successful because they held our target audience, and they had better relationships with the students and parents than we did. therefore they were able to "sell" the experience better than us and they leaned on a pre-established rapport that helped to increase our participation numbers. Also, once kids found out that their friends would be participating it made it easier for them to want to join as well.


What downloadable materials from the Foundation did you use for your events?

  • Q&A: Answering Your Questions About the Brain Booklet

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • New Lesson Plans
  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Participation has allowed us to show kids in the local community that there is an ongoing conversation about brain science, and it can start at an early age. It has helped us determine which activities would be best for our population and given us fun and interesting giveaways that the kids absolutely love. Participation has allowed us to create memories for kids related to science. We have seen an increase in attendance and general interest in our public programming.

Please share any suggestions or lessons learned that may help others plan future events:

Partner with local schools and libraries! they love these kids of events and have their own established trusted networks.

Did/do you like our Facebook page?


Event Photos

event single

We called our event Saturday Science: Home Edition

event single

Synapse Toss game board

event single

Two Point Touch test image

Contact Information

BAW Website:


Contact Name:

Alissa Mayers

Contact Phone:


Contact Email:


More Reports

Become Partner
Organize an Event